The Deer and Beer Classic
FISH - Fowl -Deer & Beer
  • Show Info
  • Fast Pass Tickets
  • AFTER PARTY
  • Exhibitor Info
  • Hotels
  • Find Us
  • More
    • Show Info
    • Fast Pass Tickets
    • AFTER PARTY
    • Exhibitor Info
    • Hotels
    • Find Us
The Deer and Beer Classic
FISH - Fowl -Deer & Beer
  • Show Info
  • Fast Pass Tickets
  • AFTER PARTY
  • Exhibitor Info
  • Hotels
  • Find Us

Make Plans to Join us for Illinois Deer & Beer Fest 2025!

August 22-24th, 2025 at the Interstate Center in Bloomington-Normal, IL

 Illinois Deer & Beer Fest is a three-day event in Bloomington-Normal, Illinois that celebrates hunting, fishing, and outdoor traditions treasured by millions of Americans and their families.

    Huge Bucks! Seminars! Contests! $100,000 DOOR PRIZE GIVEAWAY! CLEARANCE SALE DEALS! GOOD TIMes!

    Huge Bucks! Seminars! Contests! $100,000 DOOR PRIZE GIVEAWAY! CLEARANCE SALE DEALS! GOOD TIMes!

    Huge Bucks! Seminars! Contests! $100,000 DOOR PRIZE GIVEAWAY! CLEARANCE SALE DEALS! GOOD TIMes!

    Huge Bucks! Seminars! Contests! $100,000 DOOR PRIZE GIVEAWAY! CLEARANCE SALE DEALS! GOOD TIMes!

    Huge Bucks! Seminars! Contests! $100,000 DOOR PRIZE GIVEAWAY! CLEARANCE SALE DEALS! GOOD TIMes!

    Huge Bucks! Seminars! Contests! $100,000 DOOR PRIZE GIVEAWAY! CLEARANCE SALE DEALS! GOOD TIMes!

    First 150 People (21+) in the door Fri/Sat get a Free Beer!

    Deer, Gear and BeER!!!

    Illinois Deer and Beer Fest  2025 is going to be hosted in Bloomington, IL at the Interstate Center.


    Friday Aug 22nd 3:00 PM -8:00 PM

    Saturday August  23rd 10:00AM - 7:00PM

    Sunday August 24th 9:00 AM - 4:00 PM


    200 + Booths of Hunting or Fishing Vendors! $100,000 Door Prize Giveaway! Our outdoor sportsman show will also feature a Big Buck Contest, Archery Tournament, FREE YOUTH ACTIVITIES, a World Class Whitetail Collection, Seminars and more!

    Interested in Becoming an Exhibitor?

    We at Lured Events LLC take pride in providing the best sportsman event production in our area. We ensure that your event will be stress-free and well organized. So sit back, relax, and leave things to us!  Check out our Exhibitor page for more information!

    Find out more

    What Our Show is About!

    At Illinois Deer & Beer Fest, we are offering up everything YOU want in a Deer Show! But Most importantly it's about bringing our culture & traditions together to share experiences and our love of the hunt!


    Bring your family! Bring a Friend! Introduce them to the community and the lifestyle! Stories will be told, deals will be gotten, good times will be had!


    There is no better time to introduce them to the sport and industry! This is not only a great chance to find deals on great products, it's a chance to meet the people that innovate, build and manage the brands & companies you love! 


    FREE YOUTH ACTIVITIES THANKS TO INCREDIBLE SPONSORS!

    WE HAVE All Kinds of FREE & FUN Activities For Kids!

    KIDS 12 AND UNDER ARE FREE TO ENTER THE SHOW AND FREE TO ENJOY ALL OF THESE ACTIVITIES!

    Archery Tag! BB Gun Ranges! Hover-ball Archery! And Pop Up Target Archery! Bring the Family for a day of Fun!

    ARCHERY TAG WAS made Free and Possible by SPIROS LAW! Be Sure to Look them up if you're ever in need of their Litigation services!

    Seminars

    WE ARE STILL BUILDING THE 2024 SEMINAR SCHEDULE! MORE TO COME!

    FRIDAY

    Keep it Simple - With Steve Mahlburg of Apex Predator Treestands

    5:00 PM

    -

    5:45 PM

    Seminar Stage Outside Under Pavilion

    Event Details

    FRIDAY

    Keep it Simple - With Steve Mahlburg of Apex Predator Treestands

    Steve from Apex Predator Treestands has engineered one of the most simple and compact hunting treestands ever! Check this seminar out and se...

    Event Details

    5:00 PM

    -

    5:45 PM

    Seminar Stage Outside Under Pavilion

    Friday

    HUNT CHEF EAT WHAT YOU KILL

    5:00 PM

    -

    5:45 PM

    Their Booth - Front Room

    Event Details

    Friday

    HUNT CHEF EAT WHAT YOU KILL

    Watch in person as HuntChef whips up a delicious deer recipe in only 50 minutes!  Want to know how to cook a particular cut, or how to dry a...

    Event Details

    5:00 PM

    -

    5:45 PM

    Their Booth - Front Room

    FRIDAY

    Trophies of Grace Sportsmans Dinner

    6:00 PM

    -

    7:00 PM

    Seminar Stage outside under Pavilion

    Event Details

    FRIDAY

    Trophies of Grace Sportsmans Dinner

     

    A typical sportsman’s dinner outreach event includes the trophy display, dinner, outdoor themed door prizes, seminars, a presentation on se...

    Event Details

    6:00 PM

    -

    7:00 PM

    Seminar Stage outside under Pavilion

    SATURDAY

    Illinois Learn to Hunt - The importance of Mentoring

    10:00 AM

    -

    10:45 AM

    Seminar Stage Outside Under Pavilion

    Event Details

    SATURDAY

    Illinois Learn to Hunt - The importance of Mentoring

    Illinois Learn to hunt is exhibiting at Deer & Beer for one reason! To educate anyone that wants to learn about hunting! We can't stress the...

    Event Details

    10:00 AM

    -

    10:45 AM

    Seminar Stage Outside Under Pavilion

    SATURDAY

    Keep it Simple - With Steve Mahlburg From Apex Predator Treestands

    11:00 AM

    -

    11:45 AM

    Seminar Stage Outside Under Pavilion

    Event Details

    SATURDAY

    Keep it Simple - With Steve Mahlburg From Apex Predator Treestands

    Steve from Apex Predator Treestands has engineered one of the most simple and compact hunting treestands ever! Check this seminar out and se...

    Event Details

    11:00 AM

    -

    11:45 AM

    Seminar Stage Outside Under Pavilion

    More Events

    Big Buck MEASURING & Contest

     Official scorers will be on site to measure your deer! All Non-Typical awards will be based on the Gross score. Typical awards will be based on Net score. Deadheads and Sheds will be judged by Gross. ALL BUCKS ENTERED INTO THE CONTEST WILL BE GIVEN A TICKET FOR EACH DAY IT IS LEFT AT THE SHOW! AT 3PM SUNDAY WE WILL DRAW FOR TONS OF PRIZES FROM OUR SPONSORS (MUST BE PRESENT TO WIN)!


    • Archery   Typical 
    • Archery   Non-Typical   
    • Firearm   Typical   
    • Firearm   Non-Typical   
    • Crossbow   Typical   
    • Crossbow   Non-Typical   
    • Youth   Archery Typical   
    • Youth   Archery Non-Typical  
    • Youth   Firearm Typical   
    • Youth   Firearm Non-Typical  
    • Youth Crossbow Typical
    • Youth Crossbow Non-Typical
    • Ladies   Archery Typical   
    • Ladies   Archery Non-Typical   
    • Ladies   Firearm Typical   
    • Ladies   Firearm Non-Typical   
    • Ladies Crossbow Typical
    • Ladies Crossbow Non-Typical
    • Largest  Typical 8 point   
    • Historical  Typical   
    • Historical  Non-Typical   
    • Dead Head   
    • Shed Pair   
    • Single  Shed Antler    


    Bring either the mount, skull or the skull cap. Deer must have a valid Illinois harvest tag. Deer must be present by 6:00 PM Saturday to enter into the competition. Deer must be tagged with a valid confirmation number for checking validity.  Dead Heads must have salvage tags. Deer already entered into the books are only qualified for historical (must have official score sheet with it). There is a $20 entry fee which will include a 3-day pass into the expo.

    Register Your Buck

    Although we appreciate pre-registration to prepare, it is not required.

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    3D Archery SHOOT HOSTED BY ECIA on AUGUST 23rd!

    20 Targets - $25 Open/Hunter Fee - $50 PRO FEE

    Pro Class........................... Unknown 50

    Open Class........................ Known 50

    Hunter Class...................... Known 40

    Ladies Open Class............. Known 40

    Ladies Hunter Class.......... Known 40


    1. Register here or at Illinois Deer & Beer Fest by 11:00 AM on August 23rd.
    2. This is an open field 20 Target 3D Shoot. All Targets are Delta/McKenzie.
    3. Shooting will start at 11:30. Shooters will be assigned a start time and a station at the closing of registration. 
    4. Ties will result in a Shoot Off. Award Ceremony to follow.
    5. Listed payouts are guaranteed in the event Open/Hunter entries do not exceed 34 shooters or Pro Class does not exceed 17 shooters. 
    6. 100% of shooter fees are applied to the guaranteed minimum payout until the point Open/Hunter classes each exceed 34 shooters. At that point, 100% of shooter fees shall be paid out 60% to 1st, 30% to 2nd, and 10% to 3rd. 
    7. 100% of shooter fees are applied to the guaranteed minimum payout until the point the point Pro entries exceed 17 shooters, At that point, 100% of shooter fees shall be paid out 60% to 1st, 30% to 2nd, and 10% to 3rd. 
    8. All Ladies class entries are 100% Payout 60% to 1st, 30% to 2nd, and 10% to 3rd. There are no guaranteed minimum payouts.

    100% PAYOUT, GuarAnteed MINIMUM Payout in Pro, Open, & Hunter Classes

    1st Place..........................................$500

    2nd Place........................................$250

    3rd Place.........................................$100

    Once Shooter fees exceed posted guaranteed payouts, 100% of proceeds are paid out 60% to 1st, 30% to 2nd, and 10% to 3rd.

    Open/Hunter Ladies Classes are 100% Payout 60% to 1st, 30% to 2nd, and 10% to 3rd.

    Register FOR 3D Archery SHOOT

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    Illinois Deer and Beer Fest

    PURCHASE FAST PASS TICKETS & GET INSIDE FASTER!

    Tickets will be available May 1st!

    GRAB YOUR FAST PASS TICKETS HERE!

    General Admission Cost

    Adults

    $10.00

    Adult Weekend Pass

    $20.00

    Free come and go as you please entry all 3 Days!

    Military / First Responders

    $5.00

    All Active and Retired with identification.

    Kids

    Free

    (12 and Under)

    Big Buck Contest

    $20.00

    Includes Weekend Pass

    3D Money Shoot Shooter Fee

    $25.00 - $50.00

    FOLLOW OUR Social Media Pages!

    SIGN UP for A FREE CHANCE To WIN A PSE BOW!

    If you're interested in obtaining a free door prize raffle ticket but cannot attend the event please email us on August 22nd, provide us with your contact information: Name, Phone, Address, and email. We must receive this email on this date. Once we receive this email, we will then fill out a door prize ticket in your name to be entered in the drawing. You will be notified on August 30th if you won a door prize. Thank you!

    Copyright © 2020 Lured Events LLC All Rights Reserved.


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